Do we need the box?

Tomorrow, September 22nd, is the release date for Final Fantasy XIV for those that bought the Collector's Edition. My question to everyone do we really need a box for MMO's anymore? The reason I ask is, when you get the box copy, install the game, you normally have to install a huge patch before you can start playing the game, sometimes it maybe even be the entire game.

Now my main MMO is EQ2, and every time an expansion is released all I do is insert the serial code and let the patcher do the rest.

So do we really need a box release any more, or should the box just contain the manual, serial code and a map, and maybe some extra stuff for the collectors edition?

RGX